Schmilblick
Concept creation for a concept store in Berlin
In February 2020, Maya Sriqui and her business partners ask Foodies Consulting to help them with creating a concept made of french cafe influences in Berlin.
OUR MISSION
Already running an international thriving business, Maya Sriqui asks Foodies Consulting to help her rolling out Schmilblick’s concept in Berlin in February 2020, by mixing her two passions : food and design.
OUR APPROACH
Concept Creation
Our mission has covered :
✔️ Aims
✔️ Concept summary
✔️ Plans
✔️ References
✔️ Core parameters
✔️ Storytelling
✔️ Tone of voice
✔️ Values
✔️ Mission
✔️ Vision
✔️ Service organization
✔️ Suppliers references
✔️ DNA of the food & beverage offer
✔️ Inventory of equipment at hand and needed
✔️ Necessary technical prerequisites
✔️ Full human resources needed
✔️ Overall payroll assessment
✔️ Architecture
✔️ Branding
✔️ Sales channels
✔️ Website
✔️ Assistance with the photo/video shoot
✔️ Business strategy
✔️ Acquisition
✔️ Customer loyalty
✔️ Merchandising
✔️ Promotion
✔️ Sound atmosphere
✔️ Press relations
✔️ Relevant digital solutions
✔️ Digital communication
✔️ Field communication
✔️ Team organization and schedules
✔️ Business plan outlines
✔️ Recruitment
✔️ Training
✔️ Connection with the most reknown experts relevant to the project regarding the customer’s needs
TESTIMONY
« I had heard of Foodies Consulting as being the only french firm capable of leading complex projects abroad : its marketing vision, its perfect knowledge of english in order to train the local staff and its expertise of market trends (even abroad) are impressive. We plan our opening more than comfortably ! »
Maya Sriqui
Schmilblick co-founder