Thai Wok
Concept and menu creation for a fast-casual restaurant chain in Poland
In March 2018, Foodies Consulting assists Jean-Pierre Bussaume and his business partner with the concept and menu creation of their upcoming fast casual brand : Thai Wok.
OUR MISSION
Willing to come up with a solid food & beverage offer within a fully relevant concept, Thai Wok asks Foodies Consulting to help it create its concept and menu in March 2018.
OUR APPROACH
Concept Creation
Our mission has covered :
✔️ Aims
✔️ Concept summary
✔️ Plans
✔️ References
✔️ Core parameters
✔️ Sotrytelling
✔️ Tone of voice
✔️ Values
✔️ Mission
✔️ Vision
✔️ Service organization
✔️ Suppliers references
✔️ DNA of the food & beverage offer
✔️ Inventory of equipment at hand and needed
✔️ Necessary technical prerequisites
✔️ Full human resources needed
✔️ Overall payroll assessment
✔️ Architecture
✔️ Branding
✔️ Sales channels
✔️ Website
✔️ Assistance with the photo/video shoot
✔️ Business strategy
✔️ Acquisition
✔️ Customer loyalty
✔️ Merchandising
✔️ Promotion
✔️ Sound atmosphere
✔️ Press relations
✔️ Relevant digital solutions
✔️ Digital communication
✔️ Field communication
✔️ Team organization and schedules
✔️ Business plan outlines
✔️ Recruitment
✔️ Training
✔️ Connection with the most reknown experts relevant to the project regarding the customer’s needs
Menu Creation
Our mission has covered :
✔️ Supervision of the overall display of kitchen space
✔️ Initial thinking about the menu outlines regarding the concept
✔️ Creation and optimization of all food menus : full (which includes : 3 trials maximum regarding the recipe tests, 2 private tasting sessions using the customer’s kitchen space leading to assessment, debriefing and corrective actions) or in collaboration with a chef commissionned on the project (terms to be determined according to the project specifics)
✔️ Creation and optimization of all beverage menus : full (which includes : 3 trials maximum regarding the recipe tests, 2 private tasting sessions using the customer’s space leading to assessment, debriefing and corrective actions) or in collaboration with a sommelier/bartender/mixologist commissionned on the project (terms to be determined according to the project specifics)
✔️ Optimization of all food & beverage menus
✔️ Creation of food & beverage datasheets for each item
✔️ Development of miscellaneous leverages of differentiation
TESTIMONY
“I heard about Sacha Abergel’s services through successful parisian restaurateurs. Foodies Consulting’s field expertise was a major asset to build Thai Wok’s operations, a booming chain now having nine locations and more opening soon in Poland. We would hire him again without hesitation, thank you very much”
Jean-Pierre Bussaume
Thai Wok co-founder