Pizza Maria
Concept creation and expansion for a french pizza brand
In November 2024, serial entrepreneur Elie Ménard calls on our firm to strengthen his pizza concept and prepare for its national and international roll out
OUR MISSION
Already running a first successful restaurant in Mont-de-Marsan, Elie Ménard requests our expertise to reinforce his concept and turn it into strong brand, before setting up then launching its expansion
OUR APPROACH
Concept Creation
Our mission has covered :
✔️ Aims
✔️ Concept summary
✔️ Plans
✔️ References
✔️ Core parameters
✔️ Sotrytelling
✔️ Tone of voice
✔️ Values
✔️ Mission
✔️ Vision
✔️ Service organization
✔️ Suppliers references
✔️ DNA of the food & beverage offer
✔️ Inventory of equipment at hand and needed
✔️ Necessary technical prerequisites
✔️ Full human resources needed
✔️ Overall payroll assessment
✔️ Architecture
✔️ Branding
✔️ Sales channels
✔️ Website
✔️ Assistance with the photo/video shoot
✔️ Business strategy
✔️ Acquisition
✔️ Loyalty
✔️ Merchandising
✔️ Promotion
✔️ Sound atmosphere
✔️ Press relations
✔️ Relevant digital solutions
✔️ Digital communication
✔️ Field communication
✔️ Team organization and schedules
✔️ Business plan outlines
✔️ Recruitment
✔️ Training
✔️ Connection with the most reknown experts relevant to the project regarding the customer’s needs
Expansion
Our mission has covered :
✔️ Definition of the expansion form, strategy, terms and conditions adapted to the chain
✔️ Identification and connection with experts relevant to the project according to the customer’s needs
✔️ Preparation of the contract relevant to the selected expansion form
✔️ Partners recruitment
✔️ Writing and preparation of the required / mandatory documents