Mamma Mia
Concept creation for an italian restaurant in Marrakech
In April 2019, Foodies Consulting assists Mamma Mia, located in the heart of Marrakech, Morocco, with optimizing its concept in order to perfectly match the founders’ expectations.
OUR MISSION
In 2019, Foodies Consulting provides expertise for Mamma Mia in order to optimize all its concept parameters. The aim : to perfect its relevancy and enhancing its profitability.
OUR APPROACH
Concept Creation
Our mission has covered :
✔️ Aims
✔️ Concept summary
✔️ Plans
✔️ References
✔️ Core parameters
✔️ Sotrytelling
✔️ Tone of voice
✔️ Values
✔️ Mission
✔️ Vision
✔️ Service organization
✔️ Suppliers references
✔️ DNA of the food & beverage offer
✔️ Inventory of equipment at hand and needed
✔️ Necessary technical prerequisites
✔️ Full human resources needed
✔️ Overall payroll assessment
✔️ Architecture
✔️ Branding
✔️ Sales channels
✔️ Website
✔️ Assistance with the photo/video shoot
✔️ Business strategy
✔️ Acquisition
✔️ Customer loyalty
✔️ Merchandising
✔️ Promotion
✔️ Sound atmosphere
✔️ Press relations
✔️ Relevant digital solutions
✔️ Digital communication
✔️ Field communication
✔️ Team organization and schedules
✔️ Business plan outlines
✔️ Recruitment
✔️ Training
✔️ Connection with the most reknown experts relevant to the project regarding the customer’s needs
TESTIMONY
“Recruitment and staff management are key factors for good running of a restaurant. Inadequate for a while, these were about to drag down my business profitability. Having heard of Foodies Consulting through french restaurateur friends, I decided to ask for their expertise : a customized and very efficient analysis led me to restore good ratios and my restaurant profitability ! Thank you Mr Abergel !”
Sami Gragueb Chatty
Owner of Mamma Mia