Maison Quiche
Market research and concept creation trainings for a parisian fast casual restaurant
In January 2020, Foodies Consulting assists Maison Quiche’s founders with their single product concept creation based on quiche in Paris.
OUR MISSION
Through a full training within the specialized incubator La Frégate in 2020, Foodies Consulting assists Quentin Kozyra, co-founder of Maison Quiche, with his concept creation down to the smallest details.
OUR APPROACH
Market Research
Our mission has covered :
✔️ Introduction including a short summary of the business history, aims of such research, methodology, conclusion and used means
✔️ Demand analysis with overall trend and latest industry trends analysis, market segmentation, customer behaviour and typology, reports following interviews with target markets
✔️ Supply analysis with overall trend and latest industry trends analysis, definition of direct and indirect competition, detailed benchmark analysis for each identified competitor
✔️ Environmental analysis through PESTEL and SWOT researches
✔️ Conclusions and recommendations regarding the project, pitched to the customer
Concept Creation
Our mission has covered :
✔️ Aims
✔️ Concept summary
✔️ Plans
✔️ References
✔️ Core parameters
✔️ Storytelling
✔️ Tone of voice
✔️ Values
✔️ Mission
✔️ Vision
✔️ Service organization
✔️ Suppliers references
✔️ DNA of the food & beverage offer
✔️ Inventory of equipment at hand and needed
✔️ Necessary technical prerequisites
✔️ Full human resources needed
✔️ Overall payroll assessment
✔️ Architecture
✔️ Branding
✔️ Sales channels
✔️ Website
✔️ Assistance with the photo/video shoot
✔️ Business strategy
✔️ Acquisition
✔️ Customer loyalty
✔️ Merchandising
✔️ Promotion
✔️ Sound atmosphere
✔️ Press relations
✔️ Relevant digital solutions
✔️ Digital communication
✔️ Field communication
✔️ Team organization and schedules
✔️ Business plan outlines
✔️ Recruitment
✔️ Training
✔️ Connection with the most reknown experts relevant to the project regarding the customer’s needs
TESTIMONY
“Sacha is of great help regarding my restaurant concept, a relevant information goldmine. He is available and very nice ! A big thank you !”
Quentin Kozyra
Maison Quiche co-founder