Maison Pinsa
Market research and concept creation training for the founders of
a roman pizzeria in Paris
In December 2019, Foodies Consulting assists Jean-Christophe Pujos and his business partner with their concept creation dedicated to the traditional roman pizza.
OUR MISSION
Prior to launching their concept in the best conditions within a highly competitive market, Foodies Consulting trains Jean-Christophe Pujos and his business partner on concept creation as part of the specialized incubator La Frégate.
OUR APPROACH
Market Research
Our mission has covered :
✔️ Introduction including a short summary of the business history, aims of such research, methodology, conclusion and used means
✔️ Demand analysis with overall trend and latest industry trends analysis, market segmentation, customer behaviour and typology, reports following interviews with target markets
✔️ Supply analysis with overall trend and latest industry trends analysis, definition of direct and indirect competition, detailed benchmark analysis for each identified competitor
✔️ Environmental analysis through PESTEL and SWOT researches
✔️ Conclusions and recommendations regarding the project, pitched to the customer
Concept Creation
Our mission has covered :
✔️ Aims
✔️ Concept summary
✔️ Plans
✔️ References
✔️ Core parameters
✔️ Storytelling
✔️ Tone of voice
✔️ Values
✔️ Mission
✔️ Vision
✔️ Service organization
✔️ Suppliers references
✔️ DNA of the food & beverage offer
✔️ Inventory of equipment at hand and needed
✔️ Necessary technical prerequisites
✔️ Full human resources needed
✔️ Overall payroll assessment
✔️ Architecture
✔️ Branding
✔️ Sales channels
✔️ Website
✔️ Assistance with the photo/video shoot
✔️ Business strategy
✔️ Acquisition
✔️ Customer loyalty
✔️ Merchandising
✔️ Promotion
✔️ Sound atmosphere
✔️ Press relations
✔️ Relevant digital solutions
✔️ Digital communication
✔️ Field communication
✔️ Team organization and schedules
✔️ Business plan outlines
✔️ Recruitment
✔️ Training
✔️ Connection with the most reknown experts relevant to the project regarding the customer’s needs
TESTIMONY
“We have met Sacha during our trainin g program at La Frégate, through two workshops he was in charge of. Using his experience and his pedagogy, Sacha led us to move on with our restaurant opening project by challenging our concept, the business model and our marketing strategy ! Valuable advices ! Thank you 😀”
Jean-Christophe Pujos
Maison Pinsa co-founder