L’Ultime
Concept creation for a start-up company dedicated to online pastry sale in Paris
In the early 2019, Foodies Consulting advises “L’Ultime” founder Jennifer Cohen-Solal together with four great pastry chefs on her concept creation, logistics and traceability.
OUR MISSION
As part of the “best cake in the world” launch together with chefs Arnaud Lahrer, Yann Couvreur, Eddie Benghanem and Gilles Marchal, Foodies Consulting provides expertise from the beginning in order to define the concept parameters.
OUR APPROACH
Concept Creation
Our mission has covered :
✔️ Aims
✔️ Concept summary
✔️ Plans
✔️ References
✔️ Core parameters
✔️ Storytelling
✔️ Tone of voice
✔️ Values
✔️ Mission
✔️ Vision
✔️ Service organization
✔️ Suppliers references
✔️ DNA of the food & beverage offer
✔️ Inventory of equipment at hand and needed
✔️ Necessary technical prerequisites
✔️ Full human resources needed
✔️ Overall payroll assessment
✔️ Architecture
✔️ Branding
✔️ Sales channels
✔️ Website
✔️ Assistance with the photo/video shoot
✔️ Business strategy
✔️ Acquisition
✔️ Loyalty
✔️ Merchandising
✔️ Promotion
✔️ Sound atmosphere
✔️ Press relations
✔️ Relevant digital solutions
✔️ Digital communication
✔️ Field communication
✔️ Team organization and schedules
✔️ Business plan outlines
✔️ Recruitment
✔️ Training
✔️ Connection with the most reknown experts relevant to the project regarding the customer’s needs