Le Loft
Concept creation for an italian restaurant in Marrakech
In July 2019, Foodies Consulting is consulted by Le Loft restaurant, in Marrakech, to optimize the definition of its concept.
OUR MISSION
In order to strongly enhance its potential, Le Loft consults Foodies Consulting to narrow its concept identity, optimize its relevancy and improve its processes.
OUR APPROACH
Concept Creation
Our mission has covered :
✔️ Aims
✔️ Concept summary
✔️ Plans
✔️ References
✔️ Core parameters
✔️ Storytelling
✔️ Tone of voice
✔️ Values
✔️ Mission
✔️ Vision
✔️ Service organization
✔️ Suppliers references
✔️ DNA of the food & beverage offer
✔️ Inventory of equipment at hand and needed
✔️ Necessary technical prerequisites
✔️ Full human resources needed
✔️ Overall payroll assessment
✔️ Architecture
✔️ Branding
✔️ Sales channels
✔️ Website
✔️ Assistance with the photo/video shoot
✔️ Business strategy
✔️ Acquisition
✔️ Loyalty
✔️ Merchandising
✔️ Promotion
✔️ Sound atmosphere
✔️ Press relations
✔️ Relevant digital solutions
✔️ Digital communication
✔️ Field communication
✔️ Team organization and schedules
✔️ Business plan outlines
✔️ Recruitment
✔️ Training
✔️ Connection with the most reknown experts relevant to the project regarding the customer’s needs
TESTIMONY
“Today, the digital revolution is everywhere and applies to all businesses including food & beverage. My restaurant is no exception to the rule and had to get on board. Foodies Consulting has been of crucial help regarding an issue that I barely knew until then, and which has clearly been part of my restaurant success. Thank you Foodies Consulting, count on me to spread the word !”
Mehdi Gragueb
Owner of Le Loft