La Sésalette
Concept creation, sourcing, location research and assistance with overall formalities for a Lebanese brand in Paris
In March 2024, Samer Mansour and his partners call on Foodies Consulting to assist them with the opening of a lebanese street food brand dedicated to the iconic Kaake
OUR MISSION
Samer Mansour’s family designs La Sésalette’s concept along with Foodies Consulting’s assistance, willing to introduce and popularize the iconic Kaaké (still unknown on the french market), through a brand new customer experience.
OUR APPROACH
Concept Creation
Our mission has covered :
✔️ Aims
✔️ Concept summary
✔️ Plans
✔️ References
✔️ Core parameters
✔️ Sotrytelling
✔️ Tone of voice
✔️ Values
✔️ Mission
✔️ Vision
✔️ Service organization
✔️ Suppliers references
✔️ DNA of the food & beverage offer
✔️ Inventory of equipment at hand and needed
✔️ Necessary technical prerequisites
✔️ Full human resources needed
✔️ Overall payroll assessment
✔️ Architecture
✔️ Branding
✔️ Sales channels
✔️ Website
✔️ Assistance with the photo/video shoot
✔️ Business strategy
✔️ Acquisition
✔️ Loyalty
✔️ Merchandising
✔️ Promotion
✔️ Sound atmosphere
✔️ Press relations
✔️ Relevant digital solutions
✔️ Digital communication
✔️ Field communication
✔️ Team organization and schedules
✔️ Business plan outlines
✔️ Recruitment
✔️ Training
✔️ Connection with the most reknown experts relevant to the project regarding the customer’s needs
Sourcing
Our mission has covered :
✔️ Identification and connection with the most relevant suppliers relevant to the project (regarding features, value for money, market positioning and brand image, terms and conditions…)
✔️ Selection of suppliers and products
✔️ Competitive call
✔️ Maximal price-related negociations
✔️ Set up of the digital tools adapted to the project
Assistance with overall formalities
Our mission has covered :
✔️ Company creation
✔️ Brand registration
✔️ Mandatory trainings, declarations, authorizations, permits, certifications and contracts
✔️ Musical broadcast
✔️ Professional bank account
✔️Hygiene formalities
✔️ Mandatory documents, registers, displays, signage and equipment
✔️ Social formalities
✔️ Various inspections
✔️ Identification and connection with experts relevant to the project regarding the customer’s needs
Location Research
Our mission has covered :
✔️ Definition of the location strategy regarding the typology of area
✔️ Identification, connection and search of revelant premises relevant to the project with many food & beverage expert brokers, shortlisting the commercial spaces for the customer
✔️ Assessment, definition and brief about the selection criterias regarding the premises
✔️ Validation of the premises layout in relation to the concept, with a food & beverage expert architect relevant to the project
✔️ Identification and connection with a food & beverage expert attorney relevant to the project
✔️ Lease analysis, and negotiations of terms and conditions
✔️ Design of the project pitch geared towards lessors and meetings
TESTIMONY
“If you are looking into opening a restaurant, don’t miss Foodies Consulting. I was lucky enough to be assisted by Sacha for my Lebanese restaurant, and I am delighted with the outcome. What stuck with me the most was his professionalism and the quality of his expertise. His knowledge of the business is wide and his experience is obvious with each advice he gives. Sacha was able to share his skills to help me make the right decision and avoid traps.
Samer Mansour
A trustworthy partner I recommend without a doubt.”
La Sésalette’s founder