La Frégate
Market research and concept creation trainings within a parisian incubator dedicated to food & beverage
In December 2019 and June 2020, Foodies Consulting trains new members of class 7 and 8 on market research and concept creation within the specialised incubator La Frégate, in Paris.
OUR MISSION
On two occasions, La Frégate calls on Foodies Consulting to take part in their members’ training regarding market research and concept creation, along three steps : a general introduction, an experience-sharing moment and a customized coaching session for each project.
OUR APPROACH
Market Research
Our mission has covered :
✔️ Introduction including a short summary of the business history, aims of such research, methodology, conclusion and used means
✔️ Demand analysis with overall trend and latest industry trends analysis, market segmentation, customer behaviour and typology, reports following interviews with target markets
✔️ Supply analysis with overall trend and latest industry trends analysis, definition of direct and indirect competition, detailed benchmark analysis for each identified competitor
✔️ Environmental analysis through PESTEL and SWOT researches
✔️ Conclusions and recommendations regarding the project, pitched to the customer
Concept Creation
Our mission has covered :
✔️ Aims
✔️ Concept summary
✔️ Plans
✔️ References
✔️ Core parameters
✔️ Storytelling
✔️ Tone of voice
✔️ Values
✔️ Mission
✔️ Vision
✔️ Service organization
✔️ Suppliers references
✔️ DNA of the food & beverage offer
✔️ Inventory of equipment at hand and needed
✔️ Necessary technical prerequisites
✔️ Full human resources needed
✔️ Overall payroll assessment
✔️ Architecture
✔️ Branding
✔️ Sales channels
✔️ Website
✔️ Assistance with the photo/video shoot
✔️ Business strategy
✔️ Acquisition
✔️ Loyalty
✔️ Merchandising
✔️ Promotion
✔️ Sound atmosphere
✔️ Press relations
✔️ Relevant digital solutions
✔️ Digital communication
✔️ Field communication
✔️ Team organization and schedules
✔️ Business plan outlines
✔️ Recruitment
✔️ Training
✔️ Connection with the most reknown experts relevant to the project regarding the customer’s needs
TESTIMONY
During his speech at La Frégate, Sacha has trained our members very well. Caring, available, it has been a real pleasure to work with him. If you look for a solid assistance, do not hesitate he will be of great help. A big thank you Sacha !”
Sophie Schumacher
Director of La Frégate