Jimmy’s Street Food
Market research and concept creation trainings for the founder of a
vegan street food restaurant in Paris.
In December 2019, Foodies Consulting assists Ludovic Sauvajot with his unique vegan street food concept creation based on trompe-l’œil.
OUR MISSION
Young autodidact, Ludovic yet dreams of proving his talent. He consults Foodies Consulting in 2019 through the specialised incubator La Frégate, to help him build his unique and surprising project.
OUR APPROACH
Market Research
Our mission has covered :
✔️ Introduction including a short summary of the business history, aims of such research, methodology, conclusion and used means
✔️ Demand analysis with overall trend and latest industry trends analysis, market segmentation, customer behaviour and typology, reports following interviews with target markets
✔️ Supply analysis with overall trend and latest industry trends analysis, definition of direct and indirect competition, detailed benchmark analysis for each identified competitor
✔️ Environmental analysis through PESTEL and SWOT researches
✔️ Conclusions and recommendations regarding the project, pitched to the customer
Concept Creation
Our mission has covered :
✔️ Aims
✔️ Concept summary
✔️ Plans
✔️ References
✔️ Core parameters
✔️ Storytelling
✔️ Tone of voice
✔️ Values
✔️ Mission
✔️ Vision
✔️ Service organization
✔️ Suppliers references
✔️ DNA of the food & beverage offer
✔️ Inventory of equipment at hand and needed
✔️ Necessary technical prerequisites
✔️ Full human resources needed
✔️ Overall payroll assessment
✔️ Architecture
✔️ Branding
✔️ Sales channels
✔️ Website
✔️ Assistance with the photo/video shoot
✔️ Business strategy
✔️ Acquisition
✔️ Loyalty
✔️ Merchandising
✔️ Promotion
✔️ Sound atmosphere
✔️ Press relations
✔️ Relevant digital solutions
✔️ Digital communication
✔️ Field communication
✔️ Team organization and schedules
✔️ Business plan outlines
✔️ Recruitment
✔️ Training
✔️ Connection with the most reknown experts relevant to the project regarding the customer’s needs
TESTIMONY
“I have been lucky enough to meet Sacha during his speeches at La Frégate. I have greatly appreciated the quality, the clarity and the professionnalism of his intervention, not to mention his goodwill. He places himself at the service of the projects he assists with passion and rigour. I have been able to move on with my project very quickly thanks to him”
Ludovic Sauvajot
Founder of Jimmy’s Street Food