Deep Dish
Menu creation, sourcing, concept creation, market research, assistance with the business plan and location research for a brand new pizza chain in Paris
In January 2025, the Garnier brothers call on Foodies Consulting to start the first french chain dedicated to the iconic Chicago-style pizza : Deep Dish
OUR MISSION
Serial entrepreneurs Garnier brothers wish to diversify their activities in the restaurant business and call on Foodies Consulting to identify and roll out an emerging concept. Among several suggestions then brand new on the french market, a Deep Dish single product fast casual concept especially draws their attention.
OUR APPROACH
Concept Creation
Our mission has covered :
✔️ Aims
✔️ Concept summary
✔️ Plans
✔️ References
✔️ Core parameters
✔️ Sotrytelling
✔️ Tone of voice
✔️ Values
✔️ Mission
✔️ Vision
✔️ Service organization
✔️ Suppliers references
✔️ DNA of the food & beverage offer
✔️ Inventory of equipment at hand and needed
✔️ Necessary technical prerequisites
✔️ Full human resources needed
✔️ Overall payroll assessment
✔️ Architecture
✔️ Branding
✔️ Sales channels
✔️ Website
✔️ Assistance with the photo/video shoot
✔️ Business strategy
✔️ Acquisition
✔️ Loyalty
✔️ Merchandising
✔️ Promotion
✔️ Sound atmosphere
✔️ Press relations
✔️ Relevant digital solutions
✔️ Digital communication
✔️ Field communication
✔️ Team organization and schedules
✔️ Business plan outlines
✔️ Recruitment
✔️ Training
✔️ Connection with the most reknown experts relevant to the project regarding the customer’s needs
Menu Creation
Our mission has covered :
✔️ Supervision of the overall display of kitchen space
✔️ Initial thinking about the menu outlines regarding the concept
✔️ Creation and optimization of all food menus : full (which includes : 3 trials maximum regarding the recipe tests, 2 private tasting sessions using the customer’s kitchen space leading to assessment, debriefing and corrective actions) or in collaboration with a chef commissionned on the project (terms to be determined according to the project specifics)
✔️ Creation and optimization of all beverage menus : full (which includes : 3 trials maximum regarding the recipe tests, 2 private tasting sessions using the customer’s space leading to assessment, debriefing and corrective actions) or in collaboration with a sommelier/bartender/mixologist commissionned on the project (terms to be determined according to the project specifics)
✔️ Optimization of all food & beverage menus
✔️ Creation of food & beverage datasheets for each item
✔️ Development of miscellaneous leverages of differentiation
Sourcing
Our mission has covered :
✔️ Identification and connection with the most relevant suppliers relevant to the project (regarding features, value for money, market positioning and brand image, terms and conditions…)
✔️ Selection of suppliers and products
✔️ Competitive call
✔️ Maximal price-related negociations
✔️ Set up of the digital tools adapted to the project
Market Research
Our mission has covered :
✔️ Introduction including a short summary of the business history, aims, means and methodology
✔️ Demand analysis with overall trend and latest industry trends analysis, market segmentation, customer behaviour and typology, reports following interviews with target markets
✔️ Supply analysis with overall trend and latest industry trends analysis, definition of direct and indirect competition, detailed benchmark analysis for each identified competitor
✔️ PESTEL analysis
✔️ SWOT analysis
✔️ Conclusion and potential concept propositions pitched to the customer
Assistance with the business plan
Our mission has covered :
✔️ Total project cost recap
✔️ Breakdown of monthly external charges
✔️ Total payroll estimation depending on different scenarios
✔️ Estimated forecasts depending on different scenarios
✔️ Design of the project pitch geared towards banks and investors
✔️ Funding and paid invoices recap
✔️ Identification and connection with a food & beverage expert accountant
✔️ Business plan validation meetings and corrective actions
Location Research
Our mission has covered :
✔️ Definition of the location strategy regarding the typology of area
✔️ Identification, connection and search of revelant premises relevant to the project with many food & beverage expert brokers, shortlisting the commercial spaces for the customer
✔️ Assessment, definition and brief about the selection criterias regarding the premises
✔️ Validation of the premises layout in relation to the concept, with a food & beverage expert architect relevant to the project
✔️ Identification and connection with a food & beverage expert attorney relevant to the project
✔️ Lease analysis, and negotiations of terms and conditions
✔️ Design of the project pitch geared towards lessors and meetings
TESTIMONY
“Thanks to Sacha for his assistance in creating our restaurant. He was able to advise us in a professional way on every crucial aspect of the project. His expertise, responsiveness and relevant solutions have been of great help. A real trustworthy partner I recommend without hesitation !”
Matthieu Garnier
Deep Dish co-founder