Cergy Paris Université
Concept creations, market research and assistance with overall formalities trainings for students in Master’s Degree within a Parisian university
In June 2020, University de Cergy faculty call on Foodies Consulting to train its “Master of Food & Beverage Services and Hotel Management” students.
OUR MISSION
Florence Maillet, Master’s Degree tutor, consults Foodies Consulting in June 2020 to work together on redesigning the “Food & Beverage Professional and Legal Environnement Analysis” course and teaching, then provide Master’s Degree students with this new training.
OUR APPROACH
Concept Creation
Our mission has covered :
✔️ Aims
✔️ Concept summary
✔️ Plans
✔️ References
✔️ Core parameters
✔️ Storytelling
✔️ Tone of voice
✔️ Values
✔️ Mission
✔️ Vision
✔️ Service organization
✔️ Suppliers references
✔️ DNA of the food & beverage offer
✔️ Inventory of equipment at hand and needed
✔️ Necessary technical prerequisites
✔️ Full human resources needed
✔️ Overall payroll assessment
✔️ Architecture
✔️ Branding
✔️ Sales channels
✔️ Website
✔️ Assistance with the photo/video shoot
✔️ Business strategy
✔️ Acquisition
✔️ Loyalty
✔️ Merchandising
✔️ Promotion
✔️ Sound atmosphere
✔️ Press relations
✔️ Relevant digital solutions
✔️ Digital communication
✔️ Field communication
✔️ Team organization and schedules
✔️ Business plan outlines
✔️ Recruitment
✔️ Training
✔️ Connection with the most reknown experts relevant to the project regarding the customer’s needs
Market Research
Our mission has covered :
✔️ Introduction including a short summary of the business history, aims of such research, methodology, conclusion and used means
✔️ Demand analysis with overall trend and latest industry trends analysis, market segmentation, customer behaviour and typology, reports following interviews with target markets
✔️ Supply analysis with overall trend and latest industry trends analysis, definition of direct and indirect competition, detailed benchmark analysis for each identified competitor
✔️ Environmental analysis through PESTEL and SWOT researches
✔️ Conclusions and recommendations regarding the project, pitched to the customer
Assistance with overall formalities
Our mission has covered :
✔️ Legal prior research and brand registery
✔️ Category of licence
✔️ Mandatory training
✔️ Company’s incorporation
✔️ Musical broadcoast legislation
✔️ Declaration of opening
✔️ Terrace permit
✔️ Opening of a professional bank account and negociations of terms and conditions
✔️ Statements of compliance delivered by food & beverage experts on site
✔️ Food safety formalities
✔️ Overall mandatory signs
✔️ Menu-related mandatory signs
✔️ Commercial stamp formalities
✔️ Basic contracts
✔️ Alarm/videosurveillance system
✔️ Commercial lease formalities
✔️ Identification and connection with the most reknown experts relevant to the project regarding the customer’s needs