Cavalier II
Market research, recruitment, training, assistance with business plan and overall formalities; collaboration on menu creation, sourcing and concept creation for the redesign of a parisian bistronomic restaurant
In June 2023, Ayyam Sureau calls on Foodies Consulting again to redesign with its team of experts her cocktail bar concept nestled in the heart of République area.
OUR MISSION
After carrying out an audit then a market research, Cavalier’s owner Ayyam Sureau calls on Foodies Consulting again to turn her bar into one of the most innovative and trendiest concepts of the 11th arrondissement with its team of experts.
OUR APPROACH
Concept creation
Our mission has covered (in collaboration with our team of experts) :
✔️ Aims
✔️ Concept summary
✔️ Plans
✔️ Concepts references
✔️ Core parameters
✔️ Storytelling
✔️ Tone of voice
✔️ Values
✔️ Mission
✔️ Vision
✔️ Service model and organization
✔️ Suppliers references
✔️ Summary of the food & beverage offers
✔️ Inventory of equipment at hand and needed
✔️ Necessary technical prerequisites
✔️ Human resources needed
✔️ Overall payroll assessment
✔️ Architecture
✔️ Branding
✔️ Sales channels
✔️ Website
✔️ Assistance with the photo/video shoot
✔️ Business strategy
✔️ Acquisition
✔️ Customer loyalty
✔️ Merchandising
✔️ Promotion
✔️ Sound design
✔️ Press relations
✔️ Relevant digital solutions
✔️ Digital communication
✔️ Field communication
✔️ Team organization and schedules
✔️ Business plan outlines
✔️ Recruitment
✔️ Training
✔️ Connection with experts relevant to the project regarding the customer’s needs
Assistance with the business plan
Our mission has covered :
✔️ Gathering of all validated estimates and down payment invoices settled to date
✔️ Total project costing and estimate of potential personal contribution (if necessary)
✔️ Detail of monthly external charges
✔️ Simulations of total payroll projections
✔️ Estimated forecast depending on different scenarios
✔️ Design of the project pitch geared towards banks and investors
✔️ Identification and connection with a food & beverage expert accountant
✔️ Business plan validation meetings framing all the parameters
Training
Our mission has covered :
✔️ Recipes
✔️ Kitchen and service organization
✔️ Essential service skills and rules
✔️ Pre and post-shift meetings
✔️ Tasting and knowledge of all food & beverage menu items
✔️ Selling techniques
✔️ Customer delight
✔️ Service customization
✔️ Mastering the digital solutions
✔️ Standards & procedures
✔️ Leadership
✔️ Negociation
✔️ Traceability, control and decision making
✔️ Operational and financial management
✔️ Sales analysis
✔️ Menu Engineering
✔️ Physical/Theoretical inventories
✔️ Human resources management
✔️ Supervision of two services with assessment, debriefing and corrective actions
Menu creation
Our mission has covered (in collaboration with our team of experts) :
✔️ Supervision of the overall display of kitchen space
✔️ Initial thinking about the menu outlines regarding the concept
✔️ Creation and optimization of all food menus : full (which includes : three trials maximum regarding the recipe tests, 2 private tasting sessions using the customer’s kitchen space leading to assessment, debriefing and corrective actions) or in collaboration with a chef commissionned on the project (terms to be determined according to the project specifics)
✔️ Creation and optimization of all beverage menus : full (which includes : three trials maximum regarding the recipe tests, 2 private tasting sessions using the customer’s space leading to assessment, debriefing and corrective actions) or in collaboration with a sommelier/bartender/mixologist commissionned on the project (terms to be determined according to the project specifics)
✔️ Optimization of all food & beverage menus
✔️ Creation of food & beverage datasheets for each item
✔️ Development of miscellaneous leverages of differentiation
Recruitment
Our mission has covered :
✔️ Definition of all recruitment needs for the business
✔️ Creation of job descriptions and specifications
✔️ Creation of ads
✔️ Identification of the current most relevant recruitment channels on the market
✔️ Posting of ads
✔️ Conducting interviews
✔️ Shortlisting the applications for the customer
✔️ Parameters of work contracts
Sourcing
Our mission has covered (in collaboration with our team of experts) :
✔️ Identification and connection with suppliers relevant to the project regarding features, value for money, terms and conditions, and market positioning
✔️ Competitive call
✔️ Maximal price-related negotiations
✔️ Selection of suppliers and products
✔️ Set up of the digital tools relevant to the project
Market research
Our mission has covered :
✔️ Introduction including a short summary of the business history, aims of such research, methodology, conclusion and used means
✔️ Demand analysis with overall trend and latest industry trends analysis, market segmentation, customer behaviour and typology, reports following interviews with target markets
✔️ Supply analysis with overall trend and latest industry trends analysis, definition of direct and indirect competition, detailed benchmark analysis for each identified competitor
✔️ Environmental analysis through PESTEL and SWOT researches
✔️ Conclusions and recommendations regarding the project, pitched to the customer
Assistance with overall formalities
Our mission has covered :
✔️ Legal prior research and brand registery
✔️ Category of licence
✔️ Mandatory training
✔️ Company’s incorporation
✔️ Musical broadcoast legislation
✔️ Declaration of opening
✔️ Terrace permit
✔️ Opening of a professional bank account and negociations of terms and conditions
✔️ Statements of compliance delivered by food & beverage experts on site
✔️ Food safety formalities
✔️ Overall mandatory signs
✔️ Menu-related mandatory signs
✔️ Commercial stamp formalities
✔️ Basic contracts
✔️ Alarm/videosurveillance system
✔️ Commercial lease formalities
✔️ Identification and connection with the experts relevant to the project regarding the customer’s needs