Groupe Points Communs
Market research for a traditional brasserie within a theater in Cergy
In order to assess its expansion potential in terms of food & beverage, the Points Communs group calls on Foodies Consulting in February 2022 in order to carry out an in-depth market research regarding its brasserie.
OUR MISSION
The group’s administrator Anne Desideri consults Foodies Consulting in order to carry out a market research in February 2022. The aim : to analyze the macro and microeconomic potential of her food & beverage business in order to assess the purpose of a sharper concept creation.
OUR APPROACH
Market research
Our mission has covered :
✔️ Introduction including a short summary of the business history, aims of such research, methodology, conclusion and used means
✔️ Introduction including a short summary of the business history, aims of such research, methodology, conclusion and used means
✔️ Demand analysis with overall trend and latest industry trends analysis, market segmentation, customer behaviour and typology, reports following interviews with target markets
✔️ Supply analysis with overall trend and latest industry trends analysis, definition of direct and indirect competition, detailed benchmark analysis for each identified competitor
✔️ Environmental analysis through PESTEL and SWOT researches
✔️ Conclusions and recommendations regarding the project, pitched to the customer