Bendo Kitchen
Market research and concept creation trainings for the founders of
an african street food concept in Paris
In December 2019, Foodies Consulting assists Etienne Biloa and Kevin N’Gano with their fast food concept dedicated to African cuisines.
OUR MISSION
To get their concept launch ready under the best conditions on an increasingly competitive market, Foodies Consulting provides training for Etienne Biloa and Kevin N’Gano within a specialised incubator.
OUR APPROACH
Market Research
Our mission has covered :
✔️ Introduction including a short summary of the business history, aims of such research, methodology, conclusion and used means
✔️ Demand analysis with overall trend and latest industry trends analysis, market segmentation, customer behaviour and typology, reports following interviews with target markets
✔️ Supply analysis with overall trend and latest industry trends analysis, definition of direct and indirect competition, detailed benchmark analysis for each identified competitor
✔️ Environmental analysis through PESTEL and SWOT researches
Conclusions and recommendations regarding the project, pitched to the customer
Concept Creation
Our mission has covered :
✔️ Aims
✔️ Concept summary
✔️ Plans
✔️ References
✔️ Core parameters
✔️ Storytelling
✔️ Tone of voice
✔️ Values
✔️ Mission
✔️ Vision
✔️ Service organization
✔️ Suppliers references
✔️ DNA of the food & beverage offer
✔️ Inventory of equipment at hand and needed
✔️ Necessary technical prerequisites
✔️ Full human resources needed
✔️ Overall payroll assessment
✔️ Architecture
✔️ Branding
✔️ Sales channels
✔️ Website
✔️ Assistance with the photo/video shoot
✔️ Business strategy
✔️ Acquisition
✔️ Loyalty
✔️ Merchandising
✔️ Promotion
✔️ Sound atmosphere
✔️ Press relations
✔️ Relevant digital solutions
✔️ Digital communication
✔️ Field communication
✔️ Team organization and schedules
✔️ Business plan outlines
✔️ Recruitment
✔️ Training
✔️ Connection with the most reknown experts relevant to the project regarding the customer’s needs
TESTIMONY
“Sacha has been a key-character to help us build our restaurant project. His expertise and recommendations allowed us to cover all crucial aspects of such a project. He was able to challenge our ideas ans business plan, as well as enriching perspectives. He made the difference. Looking forward to collaborating with him again soon !”
Etienne Biloa
Bendo Kitchen co-founder